"Content comes in many forms; we tend to think of written content when the term is used, but the reality is, video and image content can be more useful when it comes to influencing search and social results"

Debra Mastaler

What is batching?

Batching is a time management process in which you are able to maximize concentration and decrease distractions. As a result it increases your productivity, creativity, and mental sharpness while decreasing fatigue, procrastination, and stress. When it comes to filming video, the term relates to preparing your tasks to be completed at once by placing these tasks in sets or groups. When some says that they are batching their videos, they’re referring to the process of filming several videos at one time.

Why should you be batching?

Batching boosts time efficiency and productivity. By forcing you to be more prepared your content and have clear and concise ideas about what you are filming, more often than not you end up with better content.

Stop and think about how much time is wasted on setup. Preparing your camera, your microphone, your lighting, checking all your levels, your set design, wardrobe, etc. Then, think about how much time it takes to reverse this process and tear down all of this equipment. Repeating this process every time you need to film is not only time-consuming , it’s downright stupid.

How to maximize your batching experience

To maximize your batching experience, you can start by increasing the number of videos you film at one time. Instead of filming 1 video start filming 3 videos. Do this in small increments. Why? You need to build up your stamina for filming, in the same way you would for exercise. Do not try to film 20 films at once on your first day batching. This is equivalent to doing 200 squats in a day and pulling a muscle and having to sit out a week. You want to make sure you are still you in your videos and that your energy level is high. There have been so many times when I’ve seen clients camera presence evaporate in front of the lens because they’re just doing to much. Know your limits!

How to start batching

In order to start batching you must be extremely prepared. You need to know your schedule, which will lead you on a journey through bullet points or checklist items, so that when you sit down to start recording you’re fully prepared and able to rapidly deliver.

See how asking yourself these main questions break down:

When can you film?
What does your calendar look like?
When can you set aside one day to get the filming done?

What are you filming?
What topics do you need to research?
Do you have a script?
What equipment will I need?
Where should I film?
Do I need to location scout?

When will it be released?
When do you need the video by?
How long will it take to edit?

Answering these questions will help you outline your proccess. Along the way you may find that you’ve started determining your editorial calendar, copy writing titles, script writing, setting up your equipment, video editing and more. You can now segregate these processes into batches as well. Spend one day writing, one day filming, one day editing and you’ve got your content for a month!

Are you utilizing batching in your filming process?

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