We help you tell the world what that something is.
We help you define it and learn how to use it.
We help you find, engage and connect with them.
We help you prioritize your business objectives, define your brand’s users and refine your messaging
in order to design the perfect branding, logo and identity system that elevates your brand.
Like people, every brand has a unique set of goals, values, beliefs and personalities. And, like a memorable person, brands that are intriguing, confident and brave stand out from the crowd.
Brands with a clear strategy that know who they are, what they stand for and how to convey these concepts will always deliver a more authentic experience — one that resonates with the audience and that the audience will WANT to engage with.
We understand that your branding needs to provide a consistent, cross-platform experience that shares your unique voice, story and mission. Whether it’s your logo, strategy, website, social media, marketing materials or anything else — we’ve got you covered.
Develop your brand in order to achieve your business objectives.
Brand Strategy & Positioning
Brand Identity & Logo Design
Brand Guidelines & Standards
Messaging & Voice
Marketing Collateral
Start a conversation with the people you want to serve.
Social Media
Email Marketing
Digital Ads
Content Marketing
Traditional Marketing
Uniquely reflect your brand through visual language.
Logo & Identity
Digital & Print Design
Web Design
Advertising
Packaging
A consistent and effective brand identity will help you:
Having an established visual identity legitimizes your business and adds credibility which encourages brand trust that is necessary for customers to invest in your company or product.
Your brand needs to stick in their minds. After encountering your brnad, it should form a lasting image in the customers mind, becoming more familiar and easier recognizable in the crowd.
Attract customers with your visual identity and craft your voice to understands what your audience is looking for.
I’m Trevor, the owner and chief designer at Octothorp. I started Octothorp as the culmination of my experience in the design industry over the past 20 years.
Having worked a broad range of careers in the design industry — whether that be as a freelance graphic designer, running a Web Design Agency, coordinating materials as a Marketing Director, launching Photography business and other startups, or leading the design process as a Creative Director — I realized I was able to offer unique insight and a broader perspective to clients.
I love working with people to build things from the ground up as well as updating visuals to give a brand a modern refresh. Want to learn more? Contact me or take a look at our portfolio.
Below are a few samples of designs we have created brands. Want to see more? Visit our Instagram.
Branding your business is an investment. When done correctly, it requires a business to spend time and money. Before your start it's important to make...
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Read MoreWe understand that the terminology associated with the branding process can be confusing. To combat this, we’ve provided a basic outline of the elements that go into branding design packages and provided insight as to our approach to logo design and branding.
A brand is the perceived emotional corporate image as a whole. As Marty Neumeier, author of The Brand Gap put it, “A brand is a person’s gut feeling about a product, service or organization. It exists in the hearts and minds of individuals.“ Consumers emotionally connect with brands when they repeatedly provide something that the consumer wants, desires and needs.
Branding is a disciplined process involved in creating a unique name and identity for a product, company or service in the consumers’ mind. Hiring a designer helps you begin to form the foundation of your brand.
The identity is the image of your company. It encompasses all visual aspects that form part of the overall brand. The identity or ‘image’ of a company is made up of:
A logo is for identification. It is a symbol, mark or icon that represents your brand in its simplest form.
We believe all great logos follow 3 guidelines:
1. Appropriate
2. Distinctive
3. Simple
A logo is made to identify not communicate. A logo doesn’t necessarily tell your customer who you are, but it does have to help them spot you in a crowd. This is why the large companies have simplistic logos (Apple, Netflix, Nike, etc), because they are easier to find and easier to remember.
Brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments.
Positioning is a strategy for a brand with the goal to create a unique impression in the minds of the customers and at the marketplace. Brand positioning has to be desirable, specific, clear, and distinctive in nature from the rest of the competitors in the market.
We like to solve problems. Here’s some real words from real people about what we do.
We believe branding decisions should be based on solid research. Without data you’re only making a guess about your customers, what they think and what they want. Download this FREE workbook to define your brand purpose, vision, mission and values and uncover what your brand stands for and who it serves.
If you’re looking to redefine your brand or messaging and get your business on track for success, we should talk.
