Your brand has a mission
We help you tell the world what that something is.
Your brand has a personality
We help you define it and learn how to use it.
Your brand has an audience
We help you find, engage and connect with them.
Get your brand off the ground, in their faces
and on track for success.
We help you prioritize your business objectives, define your brand’s users and refine your messaging
in order to design the perfect branding, logo and identity system that elevates your brand.
Brands are like people. People are like brands.
Differentiation is vital for brands to become memorable.
Like people, every brand has a unique set of goals, values, beliefs and personalities. And, like a memorable person, brands that are intriguing, confident and brave stand out from the crowd.
Brands with a clear strategy that know who they are, what they stand for and how to convey these concepts will always deliver a more authentic experience — one that resonates with the audience and that the audience will WANT to engage with.
We understand that your branding needs to provide a consistent, cross-platform experience that shares your unique voice, story and mission. Whether it’s your logo, strategy, website, social media, marketing materials or anything else — we’ve got you covered.
We strive to create brands that are defined and positioned
to generate buzz and accelerate growth.
Develop your brand in order to achieve your business objectives.
Brand Strategy & Positioning
Brand Identity & Logo Design
Brand Guidelines & Standards
Messaging & Voice
Start a conversation with the people you want to serve.
Uniquely reflect your brand through visual language.
Logo & Identity
Digital & Print Design
Benefits of a cohesive brand
A consistent and effective brand identity will help you:
Having an established visual identity legitimizes your business and adds credibility which encourages brand trust that is necessary for customers to invest in your company or product.
Your brand needs to stick in their minds. After encountering your brnad, it should form a lasting image in the customers mind, becoming more familiar and easier recognizable in the crowd.
Attract customers with your visual identity and craft your voice to understands what your audience is looking for.
Who we are.
I’m Trevor, the owner and chief designer at Octothorp. I started Octothorp as the culmination of my experience in the design industry over the past 20 years.
Having worked a broad range of careers in the design industry — whether that be as a freelance graphic designer, running a Web Design Agency, coordinating materials as a Marketing Director, launching Photography business and other startups, or leading the design process as a Creative Director — I realized I was able to offer unique insight and a broader perspective to clients.
Frequently Asked Questions
We understand that the terminology associated with the branding process can be confusing. To combat this, we’ve provided a basic outline of the elements that go into branding design packages and provided insight as to our approach to logo design and branding.
What is a brand?
A brand is the perceived emotional corporate image as a whole. As Marty Neumeier, author of The Brand Gap put it, “A brand is a person’s gut feeling about a product, service or organization. It exists in the hearts and minds of individuals.“ Consumers emotionally connect with brands when they repeatedly provide something that the consumer wants, desires and needs.
What is branding?
Branding is a disciplined process involved in creating a unique name and identity for a product, company or service in the consumers’ mind. Hiring a designer helps you begin to form the foundation of your brand.
What is identity?
The identity is the image of your company. It encompasses all visual aspects that form part of the overall brand. The identity or ‘image’ of a company is made up of:
- A Logo (The symbol of the entire identity & brand)
Stationery (Letterhead, business card, envelopes, etc.)
Marketing Collateral (Flyers, brochures, books, websites, etc.)
- Products & Packaging (Products sold & the packaging they come in)
- Apparel Design (Tangible clothing items worn by employees)
- Signage (Interior & exterior design)
- Messages & Actions (Conveyed via indirect or direct communication)
- Other Communication (Audio, smell, touch, etc.)
- Anything visual that represents the business.
What is a logo?
A logo is for identification. It is a symbol, mark or icon that represents your brand in its simplest form.
What makes a "good" logo?
We believe all great logos follow 3 guidelines:
A logo is made to identify not communicate. A logo doesn’t necessarily tell your customer who you are, but it does have to help them spot you in a crowd. This is why the large companies have simplistic logos (Apple, Netflix, Nike, etc), because they are easier to find and easier to remember.
What is brand strategy?
Brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments.
What is positioning?
Positioning is a strategy for a brand with the goal to create a unique impression in the minds of the customers and at the marketplace. Brand positioning has to be desirable, specific, clear, and distinctive in nature from the rest of the competitors in the market.
This is what our clients have to say
This is what our clients have to say
We like to solve problems. Here’s some real words from real people about what we do.
Download our FREE brand assessment workbook
We believe branding decisions should be based on solid research. Without data you’re only making a guess about your customers, what they think and what they want. Download this FREE workbook to define your brand purpose, vision, mission and values and uncover what your brand stands for and who it serves.